Lead Generation For Local Businesses

Most people are searching online when they are looking for a service in their local area. Every local marketer wants some new leads and sales. Lead generation is a good area to focus for your local business. To capture leads of your local customers, you can use coupons, surveys, trials, and discounts. Here I will tell you the best ways to generate more leads to maximize your business benefits.

Blogging: If your have any new products to launch, you can write about your products on your blog. You need to expand your keyword research and add those keywords into the article that your customers used to find your product.

You can talk about the benefits of your product, how they can use it, or some interesting thing about your product that will drive them to your website.

Testimonials: You can service your 3 to 5 clients for free or with very little cost and get written or video testimonials from them. You can use classified advertisements, both free and paid, to find the people who are searching for your product and services.

Consistent NAP: You need to be consistent with your name, address, and phone numbers. Your site can be the best citation source, so you can take advantage of this. Consistency is noticed by search engines, and they will rank you. Customers in your local area will be able to find you very easily.

Contact Form and Surveys: You can create a contact form with a strong call-to-action like “Check out More,” “Free Tips,” and other things to engage them and collect leads.

You can also use surveys to better know your customers. You can ask question about their interests, allowing you to know what your customers’ needs are. Surveys will help you know your customers’ behavior and purchasing power. 

1LOCAL MARKETING ON SOCIAL MEDIA:

Social media is a great tool to build a relationship with your audience. You can control and reach your entire customer base. You can set up a blog, event, and page to present yourself on social media. You need to claim your profiles on social media platforms with correct and up-to-date information about your local business.

You can update your profiles on Google Places, Yahoo local, Foursquare, Yelp, Facebook, and others. It is a convenient interface that allows you to communicate with your audience.

Facebook is the most important social media platform for local businesses. You need to keep your followers engaged with your original content that will generate more likes and comments.

You need select “Local Business or Place” for your page and fill in complete information about your local business. This will resonate with your targeted audience.

Google+ attaches a personal reputation to your local brand and indexes your local business review quickly. Having a Google+ page for your local business and utilization of Google Maps can increase your search engine ranking and traffic.

When you complete your Google+ profile, your local business will appear at the top of personalized search results for your local demographic. It will increase your brand recognition in local search.

Twitter is a contextual social media platform. Tweets and capitalization on trending hashtags can increase your potential customer’s connections. Set up a Twitter account and use it to promote your business and connect with your fans and customers. You can use advanced search to find business and people near you. You can tweet about specials offers and coupons.

LinkedIn adds credibility to your business. Failing to have a LinkedIn profile raises some negative perceptions. LinkedIn is another place where your consumers can find about your brand and products.

Foursquare is free and easy to set up for your local business. It keeps track of your fans and check-ins. You need to make sure that your address and contact information is correct, so that it will show you on maps and searches.

Its More Than SEO, Its SMO : Social Media Optimization.

Lead Generation and Relationship Building All At Once.

Here's To Your Finest Life,

Tara Woodruff

The Main Street Champion

PS Get My Free Local Marketing Mastery Report