Most people are searching online
when they are looking for a service in their local area. Every local marketer
wants some new leads and sales. Lead generation is a good area to focus for
your local business. To capture leads of your local customers, you can use
coupons, surveys, trials, and discounts. Here I will tell you the best ways to
generate more leads to maximize your business benefits.
Blogging: If
your have any new products to launch, you can write about your products on your
blog. You need to expand your keyword research and add those keywords into the
article that your customers used to find your product.
You can talk about the benefits of
your product, how they can use it, or some interesting thing about your product
that will drive them to your website.
Testimonials:
You can service your 3 to 5 clients for free or with very little cost and get
written or video testimonials from them. You can use classified advertisements,
both free and paid, to find the people who are searching for your product and
services.
Consistent NAP : You
need to be consistent with your name, address, and phone numbers. Your site can
be the best citation source, so you can take advantage of this. Consistency is
noticed by search engines, and they will rank you. Customers in your local area
will be able to find you very easily.
Contact Form and Surveys: You can create a contact form with a strong call-to-action
like “Check out More,” “Free Tips,” and other things to engage them and collect
leads.
You can also use surveys to better
know your customers. You can ask question about their interests, allowing you
to know what your customers’ needs are. Surveys will help you know your
customers’ behavior and purchasing power.
1LOCAL MARKETING ON SOCIAL MEDIA:
Social media is a great tool to build a relationship with
your audience. You can control and reach
your entire customer base. You can set up a blog, event, and page to present
yourself on social media. You need to claim your profiles on social media
platforms with correct and up-to-date information about your local business.
You can update your profiles on Google Places, Yahoo
local, Foursquare, Yelp, Facebook, and others. It is a convenient interface
that allows you to communicate with your audience.
Facebook is the most important social media
platform for local businesses. You need to keep your followers engaged with
your original content that will generate more likes and comments.
You need select “Local Business or Place” for your page
and fill in complete information about your local business. This will resonate
with your targeted audience.
Google+ attaches a personal reputation to
your local brand and indexes your local business review quickly. Having a
Google+ page for your local business and utilization of Google Maps can
increase your search engine ranking and traffic.
When you complete your Google+ profile, your local
business will appear at the top of personalized search results for your local
demographic. It will increase your brand recognition in local search.
Twitter is a contextual social media
platform. Tweets and capitalization on trending hashtags can increase your
potential customer’s connections. Set up a Twitter account and use it to
promote your business and connect with your fans and customers. You can use
advanced search to find business and people near you. You can tweet about
specials offers and coupons.
LinkedIn adds credibility to your business.
Failing to have a LinkedIn profile raises some negative perceptions. LinkedIn
is another place where your consumers can find about your brand and products.
Foursquare is free and easy to set up for
your local business. It keeps track of your fans and check-ins. You need to
make sure that your address and contact information is correct, so that it will
show you on maps and searches.
Its More Than SEO, Its SMO : Social Media Optimization.
Lead Generation and Relationship Building All At Once.
Here's To Your Finest Life,
Tara Woodruff
The Main Street Champion
PS Get My Free Local Marketing Mastery Report
.jpg)
