So What Are We Doing Here | Social Media Marketing Explained

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“There is More than one way to skin a cat…”

See There is a Social Media Path to Influence. It Goes like this ⇒Social Media ⇒ Blog ⇒ Subscription [Email List] ⇒ Offer ⇒ And Back to Social Media. Its a Circle of Social Media Marketing Life. Your Goal on Social Media is to Bring People Over To YOUR Website. Your Home Turf. Your Planet in the Galaxy, Your KINGDOM on The Net. If that is NOT your Current Strategy, Now is the Time.. Yes Right Now.. To Open your Mind to It and Continue To read this post. Because Here is where You will Start to Develop, Or SHARPEN your Social Media Marketing Mind.

Continue To The Post: 

http://www.coachtarawoodruff.com/so-what-are-we-doing-here-social-media-marketing-explained/

Tags: 21 Day Blogging Challenge, Be Professional Entrepreneurs, Coach Tara Woodruff, Entrepreneur, Gary Vaynerchuk, Holiday Florida, Social Media, Social Media Marketing, Social Media Optimization, Speed, The Formula For Creating Results, The Mind ReSet Coach

http://youtu.be/TQSAfH8QgcM

» Why Having a Presence On Google Plus Is VITAL For Bloggers

If You are a Blogger Or Anyone That Needs to Get The Word Out; Entrepreneurs, Photographers, Brick And Mortar Business, E Commerce… You NAME it You Should Be ON IT. I Want to Sugar coat it For You, Lure you into Creating A Detailed, Targeted Profile On G+ But I wont. The Fact Are The Facts: IF you Are Not On Google PLUS You are Literately Losing MONEY, Traffic and Social Media Optimization.

Let Me Give You JUST ONE Scenario, THE Most Important Scenario Of It All.

» Why Having a Presence On Google Plus Is VITAL For Bloggers

Social Media And YOUR Local Business

Social media is an ESSENTIAL tool to build a relationship with your audience. You can control and reach your entire customer base. You can set up a blog, event, and page to present yourself on social media. You need to claim your profiles on social media platforms with correct and up-to-date information about your local business.

Your Customers Are On Their PHONE Using These Social Media Sites

You can update your profiles on Google Places, Yahoo local, Foursquare, Yelp, Facebook, and others. It is a convenient interface that allows you to communicate with your audience.

YouTube has the Highest Viewer Retention. Simply The Most Dynamic way to Help YOU build a relationship With your Local Community. Get Specialized YouTube Marketing Training HERE.

Facebook is the most important social media platform for local businesses. You need to keep your followers engaged with your original content that will generate more likes and comments.

You need select “Local Business or Place” for your page and fill in complete information about your local business. This will resonate with your targeted audience.

Google+ attaches a personal reputation to your local brand and indexes your local business review quickly. Having a Google+ page for your local business and utilization of Google Maps can increase your search engine ranking and traffic.

When you complete your Google+ profile, your local business will appear at the top of personalized search results for your local demographic. It will increase your brand recognition in local search.

Twitter is a contextual social media platform. Tweets and capitalization on trending hashtags can increase your potential customer’s connections. Set up a Twitter account and use it to promote your business and connect with your fans and customers. You can use advanced search to find business and people near you. You can tweet about specials offers and coupons. [Use HashTags on Facebook, Google+, Instagram and Twitter]

LinkedIn adds credibility to your business. Failing to have a LinkedIn profile raises some negative perceptions. LinkedIn is another place where your consumers can find about your brand and products.

Foursquare is free and easy to set up for your local business. It keeps track of your fans and check-ins. You need to make sure that your address and contact information is correct, so that it will show you on maps and searches.

You can offer incentives and rewards to your frequent customers. You can post images of your customers and reviews to build your customers’ trust. You can connect Foursquare with other social media platforms.

Even INSTAGRAM Candid Images and Advanced Location Tags Can DRIVE your customers right to Your Door!

Social media is an ESSENTIAL tool to get more exposure for your company name. Social media increases awareness about your products, maximizes exposure of your local business, boosts credibility, builds your brand loyalty among your customers, multiplies your profit, and teaches you more about your customers. 

Here's To Local Business,

Coach Tara

The Main Street Champion

ps For a Social Media Consultation Apply HERE.

Lead Generation For Local Businesses

Most people are searching online when they are looking for a service in their local area. Every local marketer wants some new leads and sales. Lead generation is a good area to focus for your local business. To capture leads of your local customers, you can use coupons, surveys, trials, and discounts. Here I will tell you the best ways to generate more leads to maximize your business benefits.

Blogging: If your have any new products to launch, you can write about your products on your blog. You need to expand your keyword research and add those keywords into the article that your customers used to find your product.

You can talk about the benefits of your product, how they can use it, or some interesting thing about your product that will drive them to your website.

Testimonials: You can service your 3 to 5 clients for free or with very little cost and get written or video testimonials from them. You can use classified advertisements, both free and paid, to find the people who are searching for your product and services.

Consistent NAP: You need to be consistent with your name, address, and phone numbers. Your site can be the best citation source, so you can take advantage of this. Consistency is noticed by search engines, and they will rank you. Customers in your local area will be able to find you very easily.

Contact Form and Surveys: You can create a contact form with a strong call-to-action like “Check out More,” “Free Tips,” and other things to engage them and collect leads.

You can also use surveys to better know your customers. You can ask question about their interests, allowing you to know what your customers’ needs are. Surveys will help you know your customers’ behavior and purchasing power. 

1LOCAL MARKETING ON SOCIAL MEDIA:

Social media is a great tool to build a relationship with your audience. You can control and reach your entire customer base. You can set up a blog, event, and page to present yourself on social media. You need to claim your profiles on social media platforms with correct and up-to-date information about your local business.

You can update your profiles on Google Places, Yahoo local, Foursquare, Yelp, Facebook, and others. It is a convenient interface that allows you to communicate with your audience.

Facebook is the most important social media platform for local businesses. You need to keep your followers engaged with your original content that will generate more likes and comments.

You need select “Local Business or Place” for your page and fill in complete information about your local business. This will resonate with your targeted audience.

Google+ attaches a personal reputation to your local brand and indexes your local business review quickly. Having a Google+ page for your local business and utilization of Google Maps can increase your search engine ranking and traffic.

When you complete your Google+ profile, your local business will appear at the top of personalized search results for your local demographic. It will increase your brand recognition in local search.

Twitter is a contextual social media platform. Tweets and capitalization on trending hashtags can increase your potential customer’s connections. Set up a Twitter account and use it to promote your business and connect with your fans and customers. You can use advanced search to find business and people near you. You can tweet about specials offers and coupons.

LinkedIn adds credibility to your business. Failing to have a LinkedIn profile raises some negative perceptions. LinkedIn is another place where your consumers can find about your brand and products.

Foursquare is free and easy to set up for your local business. It keeps track of your fans and check-ins. You need to make sure that your address and contact information is correct, so that it will show you on maps and searches.

Its More Than SEO, Its SMO : Social Media Optimization.

Lead Generation and Relationship Building All At Once.

Here's To Your Finest Life,

Tara Woodruff

The Main Street Champion

PS Get My Free Local Marketing Mastery Report

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Is There an ROI with Local Marketing?

One Thing is SURE: Your Customers are LOOKING for You, They Are looking in their PHONE! You will LOSE MONEY if you are Not utilizing Local Marketing!

Will I See a Return On Investment?

Yes, you You Will!. You need to make an effective online marketing strategy for your local business online when you have a low budget. If your marketing process is planned and implemented correctly, you can see amazing result with less investment. Here I will give you the ways that will cost you the least and make big bucks for you.

1.       Trade Ad Space: It is simple to implement. You can exchange your ad space with other local businesses in your community; with this you will be able to place ads with other websites in your local area.

This will increase your local traffic from your targeted area and decrease the amount of money you spend on Pay-Per-Click. More traffic to your website drives more sales and revenue.

VanceBell

2.      Content Marketing: You can write articles and blogs to help your local customers. This is a free way to increase local-market traffic to your website using country, city, or state names in your content with the specific keyword that consumers used to search over the web

Your topic should be focused on one topic with a strong call-to-action. You need to use an engaging title and images to capture customers’ attention and make them read further.

3.      Advertisement: You can advertise your products and services with Facebook ads, Google AdWords and other classified advertisements. You can use two types of advertisement like Free Advertisement and Paid Advertisement.

Learn FB ppc Here

4.      Paid Advertisement: You can use Facebook ads, Google AdWords, and PPC campaigns to advertise your local business. This advertising can reach more people in your targeted area than traditional advertising. You need to add a keyword in your ad headline and a call-to-action and graphics in your ad copy to make it interactive. When all these come together in your advertisement, it will force your consumers to click through and buy from you.

5.      Free Advertisement: You need to think differently when advertising in your local community. There are so many websites available that accept links, banner ads, and text ads for free like Craigslist and US Free Ads. You can create a single advertisement and post it on all the free sites and keep updating. This will drive more clicks and sales on your websites.

6.      Videos: You can leverage your local marketing strategy with video. Search engines give priority to video and rank them faster than articles and images. Youtube, Vimeo, Vine, and many more will help you create a video and upload it to your website.

Learn How To Market Using YouTube Here

You can show your customers the level of your product quality. You can also demonstrate your products with video. You need to include headlines with researched keywords and clear and concise messages with a strong call-to-action. It will boost your rankings and send traffic to your websites. 

Download My Free Local Marketing Mastery Report NOW

Here's To Vibrant Local Economy,

Coach Tara

The Main Street Champion

10 Powerful Ways to Market Your Small Business ONLINE

10 Powerful Ways to Market Your Small Business ONLINE

There are many ways to attract customers with the use of LOCAL MARKETING, here are 10 to get you started. 

1.       Understand the search: It’s important to be visible in different local engine searches like Google, Bing, etc. But at the same time, for small businesses, it is equally important and beneficial to show up on local search engines, e.g. local.com, City Site, etc.

eMarketed

2.      Build up a business website: Yellow pages are usually not used by local businesses. They go online. You don’t have to be more detailed or specific, but you have to provide the basic, local details correctly, such as address, phone number, fax number, services, etc.

CrowdSpring

3.      Advertise Online: Local online advertising really works, which is why the use of targeted ads is estimated to more than double this year. Many companies work to create ads and then optimize them. This can help you establish your brand online. The more you are visible, the more you become popular.

YouTube

4.      Use location-based services: You can help customers find your business in location-based services like Google Places, Facebook places, FourSquare, etc. This is very simple and is an easier way to drag the customers to your doorsteps.

Four Square

5.      Try “group deals”: They are a great way to attract customers. Group buying websites like “Group-on” and “Social buy” offer discounts for a limited time on local products and services. Businesses sign up with the services and then share profit with the site.

6.      Optimize your listing: Add some photos, a description of your product, offers, deals, coupons, directions or maps, etc. Most sites lets you do this for free. Try to make most of your listings on review sites.

7.      Manage your reviews: Read your product feedback and try your best to respond as soon as possible. Clear out the negative feedback quickly, so that your business image does not get spoiled. For seeking the advice on responding to reviews, visit Yelp!

8.      Engage: This is the biggest benefit of local tools. Engagement always plays a powerful role in online marketing. Interacting with your customers helps in establishing friendly and long-lasting relations. It can help you increase your sales.

9.      Experiment and learn: Find out what worked and what didn’t. Try out the tools, track the performance of each, and then fine tune it accordingly. Experimenting and then correcting always helps with achieving perfection.

10.   Get listed on ratings and review sites: Usually customers check out the review sites to find out where to shop and where to buy. So get listed on Bing Local, Rate Point, Insider pages, and in important niche-review websites. This can improve your popularity and branding.

Please Leave Me a Comment! I Aim to Deliver the Best!

Here's to Main Street!

Coach Tara

The Main Street Champion